VoxPop Games, a Brooklyn, NY-based video game publisher and supporter of indie developers, was in need of a refresh to their current website homepage and student initiative sign-up landing page. I was honored to tackle this project for them, and began learning more about what makes them VoxPop. Their unique approach in joining indie developers with students hungry to get into the games industry to create high-quality game experiences brought me back to my college days and my desire to break into the industry. I approached this site with care, attempting to speak to my younger self as a hungry for work, scrappy designer.
Reel ‘em in
VP’s colorful vaporwave-esque branding was carried throughout the website with playful typography, button, and icons. Attempting to maintain a clean professional interface while speaking to the games industry, while mainly asset heavy and character driven, my goal was to create fun elements to spark a somewhat simplistic layout. Utilizing pixelated borders and hand drawn and vectorized icons, I attempted to create a genre of what I’ll lovingly call corporate-neo-vaporwave. VP’s game reel is a highlight of published and in-development titles from the studio and was a no brainer on including this to be the first thing a user sees, while featuring their new tagline: Matchmaking for Game Developers.
Calling all students
As a previous major in experimental arts, the connection to companies and students in non-traditional fields is close to my heart. It was essential for the team to highlight their relationships with colleges and students across the US. We opted for a jazzy form field and dynamic typography.
Thank you, VoxPop Games, for the trust! I was honored to be a part of upgrading their talent acquisition, game store, and community web app. You can view my wireframes here.
